China’s sportswear market has witnessed unprecedented growth in recent decades, and at the forefront of this transformation is ANTA Sports. As the world’s third-largest sportswear company by revenue , ANTA has strategically expanded its influence through a multi-brand portfolio that caters to diverse consumer needs. This blog explores ANTA’s core brand and its subsidiaries, offering insights for overseas merchants and distributors looking to tap into China’s booming sports industry.
1. The ANTA Main Brand: Innovation Meets Affordability
ANTA, founded in 1991, is the cornerstone of the group, positioning itself as a mass-market sportswear brand with a focus on technology-driven products at competitive prices . Its mission is to “Keep Moving,” emphasizing perseverance and athletic excellence. Key highlights include:
- Product Range: Basketball shoes, running gear, training apparel, and accessories.
- Technology: Patented innovations like A-FLASHFOAM (energy return) and NITROEDGE (lightweight cushioning) .
- Market Reach: Over 7,000 stores in China, with rapid expansion in Southeast Asia and the Middle East .
- Sponsorships: Official partner of the Chinese Olympic Committee and NBA athletes like Kyrie Irving .
For overseas distributors, ANTA’s DTC (Direct-to-Consumer) model offers streamlined supply chains and localized marketing support, ensuring efficient market penetration .
2. ANTA’s Multi-Brand Strategy: Covering Every Niche
ANTA’s success lies in its ability to acquire and revitalize international brands, creating a global ecosystem that spans luxury, outdoor adventure, and urban fashion. Below is a comprehensive table of its key sub-brands:
| Brand | Origin | Market Positioning | Key Products | Global Presence |
|---|---|---|---|---|
| FILA | Italy | Premium sportswear with a retro-futuristic twist . | High-end sneakers, athleisure apparel, and accessories. | Over 1,900 stores in China; expanding in Southeast Asia . |
| Arc’teryx | Canada | Luxury outdoor gear (“The Hermès of the outdoors”) . | Technical jackets, climbing equipment, and hiking apparel. | Sold in over 50 countries; flagship stores in North America and Europe . |
| Salomon | France | Performance-driven outdoor and trail-running specialists . | Cross-country skis, hiking boots, and urban footwear. | Strong presence in Europe and North America; growing in Asia . |
| Descente | Japan | High-performance skiing and functional sportswear . | Ski jackets, snowboarding gear, and lifestyle apparel. | Partnered with the Chinese Ski Team; expanding in China and Southeast Asia . |
| Wilson | USA | Professional sports equipment leader . | Tennis rackets, basketballs, and golf clubs. | Global distribution in 130+ countries . |
| Kolon Sport | South Korea | Eco-friendly outdoor and urban lifestyle brand . | Waterproof jackets, camping gear, and sustainable apparel. | Over 160 stores in China; entering Europe and the Middle East . |
| Sprandi | UK | Casual comfort for urban commuters . | Walking shoes, lifestyle sneakers, and accessories. | Strong in Eastern Europe; expanding in Southeast Asia . |
| ANTA Kids | China | Youth sportswear for ages 1–14 . | School uniforms, sneakers, and sports accessories. | Over 2,800 stores in China . |
| Jack Wolfskin | Germany | Mass-market outdoor brand (acquired in 2025) . | Hiking gear, casual jackets, and sustainable products. | Targeting Europe and China; synergies with ANTA’s supply chain . |
3. Why Partner with ANTA?
For overseas merchants and distributors, ANTA offers unmatched advantages:
- Market Leadership: ANTA dominates China’s sportswear market, with a 47.7% revenue share in 2024 .
- Diverse Portfolio: From budget-friendly ANTA to luxury Arc’teryx, the brands cater to all consumer tiers .
- Localized Support: ANTA provides supply chain optimization, digital marketing tools, and training programs for international partners .
- Global Expansion: With 243+ overseas stores in Southeast Asia and plans for the Middle East, ANTA offers proven market-entry strategies .
- Sustainability: Brands like Kolon Sport and Jack Wolfskin prioritize eco-friendly materials, aligning with global consumer trends .
4. How to Join ANTA’s Global Network
ANTA’s flexible partnership models include:
- Direct Distribution: For established retailers in key markets.
- Franchise Opportunities: Ideal for 中小商家 (small-to-medium businesses) with local expertise.
- E-commerce Collaboration: Leverage ANTA’s presence on platforms like Lazada and Shopee .
Interested distributors can contact ANTA’s International Business Division for tailored support, including market analysis, product localization, and logistics solutions .
5. SEO-Optimized Conclusion
ANTA Sports is not just a Chinese brand—it’s a global powerhouse reshaping the sportswear industry. With a robust multi-brand strategy, cutting-edge technology, and a commitment to sustainability, ANTA offers overseas partners unparalleled growth potential. Whether you’re targeting urban fashion, professional sports, or outdoor adventures, ANTA’s portfolio has a brand for every market.
Call to Action: Visit www.anta.com/international to explore partnership opportunities and join the ANTA family today!
