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In the dynamic world of on – demand services, Meituan has emerged as a global powerhouse. One of its significant international endeavors is Keeta, a brand that has been making waves in various markets. This blog post will explore the relationship between Meituan and Keeta and the diverse usage scenarios they offer, especially for foreigners interested in experiencing China’s digital convenience or those in regions where Keeta operates.
The Connection: Keeta as Meituan’s International Arm
Keeta is the international subsidiary of Meituan, the Chinese on – demand delivery behemoth. Since its establishment in 2010, Meituan has been at the forefront of driving the digital transformation of service and retail ecosystems in China. With over 1.3 billion active users, Meituan has a vast network that handles around 150 million peak daily orders and serves more than 770 million users globally.
Keeta was launched to bring Meituan’s expertise and innovative services to international markets. In 2023, it made its debut in Hong Kong, China, as a new food delivery brand. The launch was accompanied by a significant 10 – billion – Hong – Kong – dollar subsidy and incentive program. New users were greeted with HK$300 worth of coupons, which could be used for order value reduction and covering delivery fees. This aggressive entry strategy quickly attracted a large number of users, allowing Keeta to capture a significant market share in Hong Kong. By March 2024, based on the number of orders, Keeta’s market share in Hong Kong had soared to 44%, making it the leading food delivery platform in the region.
Beyond Hong Kong, Keeta has been expanding its global footprint. In September 2024, it entered the Saudi Arabian market, and in May 2025, it announced its entry into the Brazilian market, with a planned investment of $10 billion over five years. In August 2025, Keeta further extended its reach to the United Arab Emirates, Kuwait, Qatar, and Bahrain. This expansion is powered by Meituan’s over 11 years of product engineering experience, with a team of 10,000 engineers in China, including more than 1,000 algorithm and machine – learning specialists. These technological capabilities are harnessed to optimize every aspect of the delivery process, from order dispatch to rider assignment and timing.
Usage Scenarios of Meituan in China
Food Delivery
In China, Meituan is a go – to for food delivery. With a few taps on the Meituan app, users can access a vast selection of restaurants, from local street – food stalls to high – end dining establishments. Whether you’re craving a spicy Sichuan hot pot, a delicate Cantonese dim sum, or a Western – style pizza, Meituan has got you covered. The app offers features such as real – time order tracking, allowing you to monitor the progress of your delivery from the moment it’s dispatched. It also provides user reviews and ratings, helping you make informed decisions about which restaurants to choose. For example, if you’re in Beijing and want to try the famous Peking duck, you can search for highly – rated duck restaurants on Meituan, check out the photos and reviews from other customers, and place your order for delivery right to your doorstep.
Grocery and Daily Essentials
Meituan has also ventured into grocery and daily essentials delivery, providing the convenience of “30 – minute everything – 到家”. This service is a game – changer, especially for those who are short on time or prefer the ease of having their groceries delivered. You can order fresh fruits, vegetables, dairy products, toiletries, and even household cleaning supplies. The app often has special promotions and discounts on grocery items, making it not only convenient but also cost – effective. For instance, during the summer, you can quickly order a case of cold drinks on Meituan and have them delivered within half an hour to beat the heat.
Hotel and Travel Bookings
When it comes to travel, Meituan is more than just a food and grocery delivery platform. It offers hotel and travel booking services. You can search for hotels, hostels, or even homestays across China on the Meituan app. The platform provides detailed information about each accommodation option, including room types, prices, amenities, and customer reviews. In addition, Meituan has a “travel” section where you can book tickets for attractions, theme parks, and even flights. For example, if you’re planning a trip to Shanghai, you can use Meituan to book a hotel in the city center, purchase tickets for the Shanghai Disneyland, and even arrange transportation from the airport to your hotel.
Local Services and Entertainment
Meituan also caters to various local services and entertainment needs. You can book a table at a popular KTV, make an appointment at a beauty salon or barbershop, or even buy tickets for movies. It’s a one – stop – shop for all your local lifestyle and entertainment requirements. Suppose you’re in Chengdu and want to experience the local nightlife. You can use Meituan to find a popular KTV in the area, check out their song lists, pricing, and user reviews, and make a reservation directly through the app.
Usage Scenarios of Keeta in International Markets
Food Delivery in Hong Kong
In Hong Kong, Keeta has revolutionized the food delivery scene. It offers a wide range of cuisines, from traditional Hong Kong – style snacks like egg waffles and fish balls to international favorites. Keeta has been particularly successful in targeting the solo – diner market. By providing affordable single – person meal sets priced between HK\(60 – HK\)80 and often offering free delivery, it has attracted a large number of young professionals and students. For example, a busy office worker in Central, Hong Kong, can easily order a delicious and reasonably – priced lunch from a local eatery through Keeta during their lunch break and have it delivered quickly to their office.
Expansion into New International Markets
As Keeta expands into markets like Saudi Arabia, Brazil, and the Gulf countries, it adapts to local food cultures. In Saudi Arabia, users can enjoy a variety of Middle – Eastern delicacies, including kebabs, falafel, and shawarma, from local restaurants on the Keeta app. In Brazil, it will likely offer a range of Brazilian specialties such as feijoada (a black bean stew) and pão de queijo (cheese bread). Keeta also provides new users in these regions with attractive voucher offers. For example, in Qatar, new users receive vouchers worth 200 Qatari Riyals, and all users can enjoy free delivery benefits without any subscription fees.
Additional Services in the Pipeline
In the future, Keeta plans to explore adjacent markets such as grocery and pharmaceutical e – commerce in its international markets, similar to what Meituan offers in China. This expansion will provide users with even more convenience, allowing them to order not only food but also daily essentials and medications for delivery.
In conclusion, whether you’re in China using Meituan or in an international market where Keeta operates, these platforms offer a plethora of services that can significantly enhance your daily life, from satisfying your taste buds to planning your travels and more.
