A Brief Intro of ANTA Brands

ANTA Sports (安踏)

Founded: 1991
Core Focus: High-performance athletic footwear and apparel for everyday sports enthusiasts.
Key Features:

  • Affordable yet innovative designs, including the award-winning Nitrofoam™ technology for superior cushioning 2.
  • Covers basketball, running, and training categories, with a strong emphasis on durability and functionality 12.
  • Image Suggestion: Show a dynamic athlete wearing ANTA’s basketball shoes or running apparel.

FILA (斐乐)

Founded: 1911 (Italy)
Core Focus: Premium sport-lifestyle brand blending fashion and functionality.
Key Features:

  • Iconic retro-inspired designs, such as the FILA Disruptor sneakers and bold graphic prints 2.
  • Targets fashion-forward consumers with collections like FILA FUSION for youth and FILA KIDS for children 7.
  • Image Suggestion: Display a stylish model in FILA’s signature red-white-blue color scheme.

DESCENTE (迪桑特)

Founded: 1935 (Japan)
Core Focus: Professional skiwear and high-performance outdoor gear.
Key Features:

  • Advanced technical fabrics (e.g., Allterrain™) for extreme weather conditions 6.
  • Official partner of skiing legends and winter sports events 6.
    Image Suggestion: Showcase a skier in DESCENTE’s sleek, functional ski jacket.

KOLON SPORT (可隆)

Founded: 1973 (South Korea)
Core Focus: Premium outdoor apparel for hiking, camping, and urban adventures.
Key Features:

  • Emphasis on eco-friendly materials and minimalist design 8.
  • Popular for its lightweight down jackets and versatile hiking gear 8.
    Image Suggestion: Show a hiker wearing KOLON SPORT’s waterproof jacket against a mountain backdrop.

Arc’teryx (始祖鸟)

Founded: 1989 (Canada)
Core Focus: Luxury outdoor equipment for mountaineering and extreme sports.
Key Features:

  • Industry-leading craftsmanship, including the iconic Beta AR jacket with GORE-TEX® 2.
  • Synonymous with durability and cutting-edge innovation 5.
    Image Suggestion: Depict a climber using Arc’teryx gear on a rugged terrain.

Salomon (萨洛蒙)

Founded: 1947 (France)
Core Focus: Trail running shoes and ski equipment.
Key Features:

  • Proprietary technologies like EnergyCell™ for responsive cushioning 2.
  • Dominates the 越野跑 market with models like the Speedcross 5 3.
    Image Suggestion: Feature a trail runner in Salomon’s signature bold-colored shoes.

Wilson (威尔胜)

Founded: 1914 (USA)
Core Focus: Professional sports equipment (tennis, basketball, golf).
Key Features:

  • Trusted by top athletes, including Roger Federer and NBA players 7.
  • Innovations like the Clash tennis racket and Evolution basketball 7.
    Image Suggestion: Show a tennis player using a Wilson racket or a basketball court with Wilson branding.

Jack Wolfskin (狼爪)

Founded: 1981 (Germany)
Core Focus: Affordable outdoor gear for everyday adventures.
Key Features:

  • Known for weather-resistant jackets and versatile backpacks 3.
  • Targets casual hikers and urban explorers 3.
    Image Suggestion: Display a group of friends in Jack Wolfskin apparel during a weekend hike.

ANTA KIDS (安踏儿童)

Founded: 2008
Core Focus: Children’s sportswear for ages 0–14.
Key Features:

  • Durable, playful designs with ergonomic support 1.
  • Covers school, sports, and leisure activities 1.